FAQ
Are you wondering what Google Ads is all about, how you can exploit the potential of social media for your company, or what RØBBET can offer in marketing and content production? You've come to the right place. Our goal is to provide you with insight and guidance to inform decisions for your digital marketing success. Read our answers to frequently asked questions about Google Ads, paid advertising on social media and which services we offer.
Google Ads
Google Ads is a marketing platform. Google Ads is integrated across all Google platforms, as well as partners such as YouTube, tv2.no, dagbladet.no. The platform functions as a marketplace, where the highest bidders get their ads displayed.
With this marketing strategy, companies collaborate with platforms such as Google or Amazon to display their ads on relevant search results or product pages. When a user clicks on an ad, the business incurs a certain cost-per-click (CPC). To ensure good financial management, these ad platforms allow the setting of budget limits covering various aspects, such as cost per click, daily spend, weekly spend, and total campaign spend.
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What is Google Ads and how does it work?
Google Ads is a useful resource for increasing the visibility of your company online. Google Ads gives you the opportunity to get in touch with potential customers exactly at the moment they are actively searching for products or services that you offer.
With Google Ads, you can target ads based on keywords. This means you can choose the specific keywords that are relevant to your business and your ads will only appear when someone searches for those keywords. This helps you reach people who are already showing interest in your product or service.
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Why use Google Ads?
A Google Ads account is structured as a hierarchy. At the top are campaigns, step two is ad group, and step three is ads. This makes it easy to define and segment a campaign.
An example to visualize this hierarchy would be like this for a sports shop:
Campaign: Training shoes
Ad Group 1: Nike
Advertisement for Nike training shoes
Ad group 2: Adidas
Advertisement for Adidas training shoes
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How is a Google Ads account set up?
A display campaign on Google Ads is a visual "banner advertisement" that appears across Google's platforms, as well as their partners. You choose the target group you want to advertise to.
The campaign type is optimized to increase brand awareness and provide visibility.
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What is a display campaign in Google Ads?
In Google Ads, you choose a daily budget before publishing the campaign. In this way, you will always have control over your advertising costs. The optimal budget will vary from industry to industry, but on average a click will cost from NOK 8 to 15.
The budget for Google Ads should be set according to the expectations you have for the advertising. An online store that wants to generate NOK 50,000 in sales should be prepared to spend from NOK 10,000 and up monthly, while for an electrician who wants 15 leads, NOK 5,000 may be sufficient.
Feel free to contact us and we will help you choose the right budget for you based on your industry and your goals.
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How much does it cost to advertise on Google?
Google Tag Manager, often called GTM, is a tool from Google that is used to implement tracking on the website. The advantage of Google Tag Manager is that you get all tracking collected on one platform.
You also get a better overview of which trackings have been created and can easily create new, adjust existing or delete old trackings.
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What is Google Tag Manager?
Google Analytics is Google's analysis platform for your website.
You choose which events you want to track, such as purchases, products added to the shopping basket and time spent on the page. This information can be used to analyze the user behavior of visitors to your site.
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What is Google Analytics?
A Google Ads campaign will need monthly follow-up and optimization. Often, 10% of the changes made will produce 90% of the results.
After a campaign has started, it will need follow-up for analysis of keywords, search term reports and ad variants.
Online behavior changes every day, and it is important to know what to look for and how to adapt to changes you see in the trends.
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What kind of work does optimization involve?
Paid advertising on social media
Advertising on social media can be an effective way to reach your target audience and increase brand awareness. Platforms like Facebook, Instagram, and LinkedIn offer targeted ad options that allow you to reach specific demographics and interests.
By promoting your business, products or services across social media, you are increasing brand awareness from the get-go. Even before clicks and conversions come into play, you are putting your brand out there to millions of people by using social media ads.
Appearing in people’s social media feeds with a ‘sponsored’ label or showing up in front of a YouTube video can do wonders for increasing your brand visibility, helping your business to stay fresh in people’s minds – even if it’s on a subconscious level.
By running specific lead generation ad campaigns, you can really harness the benefits of social media advertising for your business.
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Should my company advertise on social media?
Each social media platform attracts a unique audience with different interests and preferences.
1. Facebook and Instagram:
Facebook and Instagram give you access to extensive targeting options. You can target based on demographics (such as gender and age), geography (location), behavior and interests. Interests can be anything from favorite books to sporting interests. This gives you the opportunity to deliver targeted content to people most likely to be interested in your products or services.
2. LinkedIn:
LinkedIn bases targeting on professional information that users have provided in their profiles. This includes job titles, employer, seniority, education, skills and interests. This makes LinkedIn a powerful tool for reaching decision makers and target groups in B2B.
3. Twitter:
Twitter gives you the ability to target specific keywords in conversations. You can also communicate with users who have taken certain actions, such as tweeting. Twitter gives advertisers the opportunity to reach their target audience based on what they share and engage with on the platform.
4. TikTok:
TikTok uses users' activity and interests to place them into groups or cohorts based on lifestyle and engagement. This gives advertisers the opportunity to reach a young, engaged target group that is concerned with visual content and creativity.
5. Snapchat:
Snapchat provides targeting capabilities based on users' activities and engagement. Users are categorized into groups based on what they engage with on the platform, such as what content they view and which profiles they follow. This gives advertisers an opportunity to reach a young target audience that is active on Snapchat.
6. Pinterest:
Pinterest uses data about users' interests and activities to offer targeting. You can choose topics related to your brand or add your own keywords. This makes it possible to reach users based on what they are searching for and what they are interested in exploring.
By adapting the marketing to each platform and target group, you can achieve good results with targeted advertising in social media. It is important to understand the target audience's preferences and needs in order to deliver relevant content that engages them on the chosen platform.
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How do I know which social media platform my target audience is on?
Facebook and Instagram offer a range of advertising options to reach your target audience. You can create ads with different objectives, such as increasing brand awareness, driving website traffic, or promoting a specific product. You can target your ads based on demographics, interests, behaviors, or location., and you can also track the performance of your ads and make adjustments to optimize your campaigns. Such as editing ad copy, content (video/photo) and so on.
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How does advertising work on Facebook and Instagram?
About RØBBET
Our team are social media experts and are always up to date on new trends and tools. If you let us create engaging content, brand awareness and communicate with your followers, you will have more time to do your core business.
What we can help you with:
- Strategy for social media
- Content production
- Linkedin company profile management
- Community Management across all platforms
- Presence on social media: Communication and engagement
- Analysis and follow-up of statistics of your social media
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What services does RØBBET offer within social media?
Facebook:
We help clients create and manage effective Facebook ad campaigns to reach their target audience. We use different ad formats, targeting options and optimization techniques to ensure that the ads are seen by the right people at the right time.
Instagram:
We create visually appealing Instagram ads that stand out in the feed and use Instagram's various ad formats, such as image, video and carousel ads, to showcase products and services to a highly engaged audience.
LinkedIn:
We create targeted LinkedIn ads that reach a professional audience. We use LinkedIn's advanced targeting options to ensure that the ads are seen by the right professionals and track the performance of the ads to ensure that they deliver results for the client. Overall, our paid advertising services help you reach your target audience, increase brand awareness and generate conversions. By partnering with us, you can effectively market your products and services to a highly targeted and engaged audience, ultimately helping to achieve your business goals.
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What services does RØBBET offer in advertising?
Yes, we can assist with content production.
We create visually appealing and engaging content for Facebook, Instagram and Linkedin in all formats. Our visual content production services help clients showcase their products and services in a visually appealing way, increase brand awareness and drive conversions. By partnering with us, you can effectively promote your business on social media platforms through high-quality visual content.
What we can help you with:
- Design and create stories for Facebook and Instagram
- Develop posters in all formats
- Produce simple videos for social media
Text production
Good text production ensures that the brand's message is clear, concise and easy to understand. This helps to effectively communicate the brand's values to the audience and persuade them to act. We help you write texts that create attention and engage, and that provide answers to what your customers want to know about your business.
Well-written, keyword-rich content helps websites rank higher in Google search results, which can drive more organic traffic to the website. It can also help to increase engagement on social media. Informative, relevant and engaging posts can help increase likes, comments and shares, increasing your brand's reach and visibility.
We can help you to:
- Develop idea
- Conduct interviews
- Writing articles in Norwegian and English
- Writing texts for posts and stories in social media
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Can RØBBET assist with content production?
