Google Ads is a marketing platform. Google Ads is integrated across all Google platforms, as well as partners such as YouTube, tv2.no, and dagbladet.no. The platform functions as a market place, where the highest bidders get their ads displayed.

With this marketing strategy, companies collaborate with platforms such as Google or Amazon to display their ads on relevant search results or product pages. When a user clicks on an ad, the business incurs a certain cost-per-click (CPC). To ensure good financial management, these ad platforms allow the setting of budget limits covering various aspects, such as cost per click, daily spend, weekly spend, and total campaign spend.

Google Ads is a useful resource for increasing the visibility of your company online. Google Ads gives you the opportunity to get in touch with potential customers exactly at the moment they are actively searching for products or services that you offer.

With Google Ads, you can target ads based on keywords. This means you can choose the specific keywords that are relevant to your business and your ads will only appear when someone searches for those keywords. This helps you reach people who are already showing interest in your product or service.

How is a Google Ads account set up?

A Google Ads account is structured as a hierarchy. At the top are campaigns, step two is ad group, and step three is ads. This makes it easy to define and segment a campaign.

An example to visualize this hierarchy would be like this for a sports shop:

Campaign: Training shoes

Ad Group 1: Nike

Advertisement for Nike training shoes

Ad group 2: Adidas

Advertisement for Adidas training shoes

How much does it cost to advertise on Google?

In Google Ads, you choose a daily budget before publishing the campaign. In this way, you will always have control over your advertising costs. The optimal budget will vary from industry to industry, but on average a click will cost from NOK 8 to 15.

The budget for Google Ads should be set according to the expectations you have for the advertising. An online store that wants to generate NOK 50,000 in sales should be prepared to spend from NOK 10,000 and up monthly, while for an electrician who wants 15 leads, NOK 5,000 may be sufficient.

Feel free to contact us and we will help you choose the right budget for you based on your industry and your goals.