Search engine optimization, or SEO, is a set of strategies used to boost a website's visibility in search engine results pages. It is essential to any digital marketing strategy and helps ensure potential customers find your website.

Drive organic traffic to your site

SEO is important because it helps to drive organic traffic to your website. Organic traffic is the type of traffic that comes from people actively searching for your website using a search engine. Organic search engine traffic is the most valuable type of traffic for any website as it is highly targeted and more likely to convert into customers. SEO helps to ensure that your website ranks higher in search engine results pages. This is accomplished by optimizing the website for relevant keywords and phrases people are searching for. Through the use of SEO, you can ensure that your website appears higher on search engine results pages and is more visible to potential customers. SEO also helps to establish your website as an authoritative source of information.

Optimizing your website for relevant keywords and phrases can show search engines that your website is an authoritative source of information on the topics people are searching for. This can help to boost your website's credibility and trustworthiness, which can lead to increased conversions.